Title: On the Approximability of Influence in Social Networks Speaker: Ning CHEN University of Washington, Seattle Date: Friday, Dec 7, 2007 Time 11:00-12:00PM Venue: Room 3464, HKUST Abstract: Abstract. We will discuss the spread of influence through a social network, in a model initially studied by Kempe, Kleinberg and Tardos. We will review some recent algorithmic and hardness of approximation results in different variants of the model.